interactive
Interactive Supervisor
Swanson Russell’s rapidly-growing interactive department consists of a team of professionals in the creative, strategy and technology disciplines of digital media.
Our guiding principles include:
- The core belief that interactive marketing is fundamentally not about technology, but rather the key underlying communications principles that drive its application.
- Placing the total user experience as the driving philosophy behind all of our solutions.
- Collaboration with our clients and other departments within the agency in the planning, strategy and conceptual stages to ensure true integration of interactive elements into the entire marketing mix.
- An emphasis on Content, Commerce and Community as the three pillars of strong interactive communications that achieve client objectives and add value to the user experience.
- A commitment to Web Analytics to measure performance and ROI.
- Ongoing investment in Research & Development to continually stay ahead of the technology curve.
Our services include research, analysis and strategy on the front-end, aimed at developing scalable, flexible and dynamic interactive solutions — solutions that meet specific, well-defined business objectives that can be measured on an ongoing basis. Interactive does not begin with the design of a Web site, nor does it end with a site launch. Rather, it is an ongoing, key strategic component of any smart marketing plan, and it is driven above all else by ROI.
Our core competencies include:
Web Site Redesign
Our services include full front- and back-end site development, broken into 8 core components — Research, Strategy, Architecture, Concept, Content, Development, Testing, and Launch.
Digital Advertising
Strategy and creative execution of advertising campaigns that take full advantage of the strengths of the medium, including the latest and greatest rich media technologies.
Viral Marketing
Concepts specifically designed to generate word-of-mouth and pass-along, with built-in buzz-enabling technology.
Video/Multimedia Development
High production value video and audio concepted, shot, recorded and produced specifically for digital media, including the Web and DVD, DVD-ROM and CD-ROM
portable media.
Targeted Microsite Development
Interactive can play a key role in ongoing advertising, database marketing and public relations campaigns, with microsites specifically tailored to work in conjunction with other media. These microsites can be tied into promotions, press releases, media pitches, events, surveys, direct marketing pieces and a host of other tactics.
Email Campaign Planning & Management
We handle the list development and management, compliance with the Canned Spam Act, strategies for beating spam filters, plus the full creative execution of Flash and HTML emails on the front-end, and message delivery, tracking and statistical analysis on the back-end.
Online Community Building
The Internet isn’t merely a network of computers and data — it’s a network of people. Social networking and online community-building tools, such as web logs, are only in their nascent stages, but they hold tremendous promise for a range of growth opportunities.
Usability Testing/Assessment
Understanding how our clients’ clients interact with their brands online is critical in designing an interface that maximizes the user experience and brings the most value to both parties. Our services in this area include best-in-class competitor analyses, information architecture planning, paper prototyping and observed focus groups.
Performance Analysis
Every Web site is a work in progress. We believe sites should be measured and tracked in a meaningful way on a continual basis to learn not only who is visiting your site, but how they are interacting with the brand once they’re there. We pull site traffic and usage statistics, using several leading-edge software tools, and then add on some strategic thinking to take away key insights and recommendations for improvement.
Search Engine Optimization (SEO)
Our SEO services include upfront research, keyword analysis, content development & editing, outreach, ongoing reporting and maintenance of site position.
Content Development/Management
Our process begins with the information architecture — a strategic approach to how to structure a site with scalability, flexibility and efficiency in mind. From there, we work hand in hand with our clients to develop compelling, engaging content. Finally, we develop content management solutions that can meet a full range of site maintenance needs. |
